Obstacles are Detour Signs, Not Stop Signs
When starting a new business later in life, would-be entrepreneurs can be hesitant to move forward. Their life experiences lead them to think there...
Get Out of Your Head
Analysis paralysis is real. But even more limiting is projecting an imagined negative response to your business onto your friends, co-workers, and acquaintances in...
Small Business Needs a Level Playing Field, Even in a Pandemic
The economic model in the United States is based on a fundamental idea that the government does not pick winners and losers. Instead, its...
Yes you can change your career from one industry to another-...
Career transitions from one industry to another are very possible. The trick is to understand your new industry and the type of role you...
Play To Your Strengths
A client in New Orleans, like so many other businesses focused on “in person” interaction, is struggling with the impact of widespread Stay At...
Communication and The Pivot
“If at first you don’t succeed, try, try again…” as the old saying goes, so too do some startup companies whose first attempt fails....
Sales and the power of storytelling
Storytelling is a well-known device for building rapport with customers, highlighting a problem or issue and providing a solution they will want to buy....
When Free PR Isn’t Free
Entrepreneurs understand the value of PR, and some are extremely good at engaging media, garnering “free” publicity with appearances in local news online, on...
Are You Really Playing It SAFE?
A SAFE is a financing instrument which some early stage companies use to secure funding without issuing actual shares in the company at that...
I Don’t Know Where To Start
“I don’t know where to start.” I hear this phrase often as I begin working with aspiring entrepreneurs and career-changers. That phrase can mean...
Are You Preparing for Your Part of the Fight?
The global COVID-19 pandemic has thrown our world upside down, with businesses closing or re-tooling to support the fight against the virus and people...
Not everyone needs an e-commerce website
A small business owner with a clothing store selling her own branded higher-end merchandise in tourist locations was working on how to drive more...