Saturday, October 24, 2020
When starting a new business later in life, would-be entrepreneurs can be hesitant to move forward. Their life experiences lead them to think there is a “right way” or “wrong way” to start or run a business. Fear of...
A client in New Orleans, like so many other businesses focused on “in person” interaction, is struggling with the impact of widespread Stay At Home (SAH) orders. Her company’s strong growth season is spring, and after early success last...
“If at first you don’t succeed, try, try again…” as the old saying goes, so too do some startup companies whose first attempt fails. “Pivot” is the term for a startup company’s change in direction in response to an...
A SAFE is a financing instrument which some early stage companies use to secure funding without issuing actual shares in the company at that time. Instead, the SAFE agreement provides the right for an investor to purchase equity at...
“I don’t know where to start.” I hear this phrase often as I begin working with aspiring entrepreneurs and career-changers. That phrase can mean a couple different things, and in order to determine how to help the person, I...
Storytelling is a well-known device for building rapport with customers, highlighting a problem or issue and providing a solution they will want to buy. Modern day storytelling has shorter and shorter cycles as people evolve to manage access to...
The economic model in the United States is based on a fundamental idea that the government does not pick winners and losers. Instead, its job is to create a level playing field to let companies compete. In fact, if...
A small business owner with a clothing store selling her own branded higher-end merchandise in tourist locations was working on how to drive more sales. Her stores were located in very popular (and expensive, in terms of rent) areas,...
Entrepreneurs understand the value of PR, and some are extremely good at engaging media, garnering “free” publicity with appearances in local news online, on television and on radio. These savvy entrepreneurs spend considerable amounts of time and energy creating...
Career transitions from one industry to another are very possible. The trick is to understand your new industry and the type of role you want to do. Understand what skills are necessary to do that role well, and then...