Thursday, October 29, 2020
The economic model in the United States is based on a fundamental idea that the government does not pick winners and losers. Instead, its job is to create a level playing field to let companies compete. In fact, if...
Career transitions from one industry to another are very possible. The trick is to understand your new industry and the type of role you want to do. Understand what skills are necessary to do that role well, and then...
A client in New Orleans, like so many other businesses focused on “in person” interaction, is struggling with the impact of widespread Stay At Home (SAH) orders. Her company’s strong growth season is spring, and after early success last...
“If at first you don’t succeed, try, try again…” as the old saying goes, so too do some startup companies whose first attempt fails. “Pivot” is the term for a startup company’s change in direction in response to an...
Storytelling is a well-known device for building rapport with customers, highlighting a problem or issue and providing a solution they will want to buy. Modern day storytelling has shorter and shorter cycles as people evolve to manage access to...
Entrepreneurs understand the value of PR, and some are extremely good at engaging media, garnering “free” publicity with appearances in local news online, on television and on radio. These savvy entrepreneurs spend considerable amounts of time and energy creating...
A SAFE is a financing instrument which some early stage companies use to secure funding without issuing actual shares in the company at that time. Instead, the SAFE agreement provides the right for an investor to purchase equity at...
“I don’t know where to start.” I hear this phrase often as I begin working with aspiring entrepreneurs and career-changers. That phrase can mean a couple different things, and in order to determine how to help the person, I...
The global COVID-19 pandemic has thrown our world upside down, with businesses closing or re-tooling to support the fight against the virus and people working from home, carefully braving their workplaces for essential jobs, and/or starting new jobs as...
A small business owner with a clothing store selling her own branded higher-end merchandise in tourist locations was working on how to drive more sales. Her stores were located in very popular (and expensive, in terms of rent) areas,...